Friday, December 30, 2011

Ping Time: Fulcrum points, popover sign-ups, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Loren McDonald of Silverpop encourages marketers to find the “fulcrum” point in their email program and focus a lot of attention on that in 2012. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports pulls together a group of experts to discuss the use of popover email sign-up boxes. >>Follow the ping

>>Justine Jordan of Litmus reports on the failure of Facebook Messages to gain any traction with users. >>Follow the ping

>>Tal Nathan of Strongmail writes about the three basic ways we learn about our customers: Data from looking, data from asking, and data from buying. >>Follow the ping

>>Angela Thurmond of Responsys shares a Patagonia email sent on Cyber Monday that takes an anti-commercialism, pro-environment stance that definitely stood out among the highly promotional emails that landed in consumers’ inboxes on that day. >>Follow the ping

>>And for a bit of fun, College Humor presents the Internet Justice League. >>Follow the super-powered ping

>>In Responsys’ latest Email Insider column, Wacarra Yeomans discusses making 2012 the year of mobile email. >>Follow the ping
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