The Retail Email Index: The top online retailers sent each of their subscribers 3.9 promotional emails on average during the week ending Dec. 30, 2011. That’s down 31% week-over-week, down 30% from where it was four weeks ago, and up 24% year-over-year.
The Retail Email Participation Rate: Monday, the day after Christmas, was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Last week we got our first reference to the spring back-to-school season, which is generally focused on textbooks. This week we see the first references to Valentine’s Day.
Selling Seasons on the Horizon:
Valentine’s Day (Feb. 14): 2011 Season Finale
Presidents’ Day (Feb. 20): 2011 Season Finale
Leap Day (Feb. 29): Leap Day campaigns from 2008
St. Patrick’s Day (Mar. 17): 2011 Season Finale
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked
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