The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Buy.com, 1/26 — Big Savings + Free Shipping | Samsung 21.5" LCD Monitor $129.99,....
Like many retailers, Buy.com has social community links at the top of every email that they send. Links like these can blend into the background because they are outside of the body copy block and because they’re always there. But in this email, Buy.com draws attention to these links by running a sweepstakes promo whose call-to-action is to click on that Facebook community link. It appears inspired by Facebook page designs, which sometimes use arrows to point to the page’s “Like” button.
View this email full-sized.
Ann Taylor, 1/25 — Love At First Sight...Our New Weddings & Events Collection Is Here!
In the Father’s Day 2011 Season Finale, I talk about a Finish Line email whose chief goal is to be forwarded on to the fathers of their subscribers. This Ann Taylor email is very similar, except that it provides a forward-to-a-friend mechanism instead of just asking subscribers to use their email client to forward.
View this email full-sized.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Lands’ End, 1/25 — Tutu not required: new Ballet Flats
Norm Thompson, 1/25 — Luggage that's flyaway light! SHIP FREE
Brookstone, 1/25 — Just in! Pat and Giants gear for the big game.
Bed Bath & Beyond, 1/25 — Score big on game day.
JCPenney, 1/25 — Spoil Them Rotten!
Victoria’s Secret, 1/26 — Introducing Our Top 10 Valentine's Day Gifts! Drumroll Please...
Lane Bryant, 1/25 — Fun, Flirty Fashion Especially For Your Valentine
Saks Fifth Avenue, 1/25 — Valentine's Day is almost here: wrap up something special
SmartBargains, 1/26 — We <3 you! Up to Extra 60% off inside. Barnes & Noble, 1/26 — 15% Off One Item -- Weekend Savings to Fall in Love With! Fingerhut, 1/26 — Fingerhut: Shop the Gift Finder and Get Something Perfect for Your Valentine! Sam’s Club, 1/26 — Charms to personalize her perfect bracelet Tiffany & Co., 1/25 — Perfect Valentine’s Day Gifts for Him NikeStore, 1/26 — Updated for Spring: Jackets, Tees and Hoodies Bloomingdale’s, 1/25 — Polo Ralph Lauren For Men: Spring 2012 Neiman Marcus, 1/26 — kate spade new york: The Spring Shoes _____________________ BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked
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