Week-End Trends: Valentine's Day to start significant ramp up

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending Jan. 13, 2012. That’s up 9% week-over-week, down 35% from where it was four weeks ago, and up 28% year-over-year.

As expected, volume rebounded to 3.6 emails per week per subscriber on average. This should be the new baseline—at least for the early months of this year.



The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.



The Retail Email Seasonality Meter: Valentine’s Day messaging should jump to around 10% of emails this week, while New Year’s and Christmas messaging fizzle out. I thankfully only saw one “MLK Day Sale” last week, with others more tastefully having sales over the “long weekend.”



Selling Seasons on the Horizon:
Valentine’s Day (Feb. 14): 2011 Season Finale
Presidents’ Day (Feb. 20): 2011 Season Finale
Leap Day (Feb. 29): Leap Day campaigns from 2008
St. Patrick’s Day (Mar. 17): 2011 Season Finale
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