The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Ralph Lauren, 4/19 — Official U.S. Olympic Uniforms Revealed On The TODAY Show
Ralph Lauren gives us our first reference to the Olympics. They’ve been a longtime supporter and outfitter of the games (see Jan. 12, 2010 AM Inbox). Retailers will promote their sponsorship of the games, as Home Depot did (see July 28, 2008 AM Inbox); raise funds for Team USA, as Home Depot also did (see Aug. 1, 2008 AM Inbox); leverage Olympic achievements, as Road Runner Sports did (see Aug. 25, 2008 AM Inbox); tout patriotic and Olympic items; and even highlight any staffers that are Olympic hopefuls.
NFLshop, 4/20 — New York Giants 2012 Schedule - New Season, New Look, Get Ready!
This email is a great merger of promotional and informational content. It engages with information and then leverages that engagement into buying interest.
Neiman Marcus, 4/20 — The Beauty Cue: Free gift each month!
Neiman Marcus provides more evidence that educational content is powerful in deepening retail relationships with their launch of the Beauty Cue.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Tiffany & Co., 4/19 — Heartfelt Tiffany Gifts for Mom
Saks Fifth Avenue, 4/19 — Mother's Day Gift Guide: Bags & Accessories for the world's best mom
Bass Pro Shops, 4/19 — Mother's Day Gift Ideas + Free Shipping
JC Whitney, 4/22 — Earth Day Sale: 15% Off Fuel Saving Products
Sony, 4/22 — Save Up to 50% At Our Outlet Sale | Celebrate Earth Day With $150 Trade-In Credit
Cooking.com, 4/22 — Make Everyday Earth Day - Save Money and the Environment
Sears, 4/22 — Go green & save green: 5-15% off lawn & garden, tools, grills & more
Home Depot, 4/22 — Go Green AND Save Green. That’s a Happy Earth Day!
Sephora, 4/20 — Celebrate Earth Day with free Origins
Dell, 4/21 — Happy Earth Day
Spiegel, 4/21 — Heaven on Earth
Yoox, 4/22 — Earth Day with YOOXYGEN
Lowe’s, 4/22 — Enjoy Earth Day Savings From Lowe's
Oriental Trading, 4/20 — Celebrate your grad's success, spend less! $0 shipping
J&R, 4/19 — RECORD STORE DAY Is This Saturday. . . Exclusive Vinyl and Free Performances!
J. Crew, 4/22 — The pocket square, decoded
ShopNBC, 4/21 — Team dog or team cat? Tell Us
Wayfair, 4/19 — Over 29,000 ways to bedroom bliss. What's yours?