Chadwicks — An
Exclusive Invitation + 20% Off
Chadwicks is trying to lure back old subscribers, but the
circumstances have me scratching my head a little. In general, if someone
unsubscribes, they you really shouldn’t be emailing them to try to win them
back—although you can use other channels such as direct mail to try to regain
email permission. However, in my case, I never opted out. Without warning late
last year, they suddenly stopped sending me emails, which I had been receiving
every other day, so they hadn’t down-throttled me before dropping me. So
technically they still have permission to email me, but it’s odd that they’re
trying to win me back when they dropped me. It’s unclear if this is an effort
to re-permission subscribers who were accidently dropped because of a technical
snafu or poorly executed inactivity program, but I would urge marketers not to
use email to re-permission subscribers who opt-out. Unsubscribing means you no
longer have permission to email them.
SUBJECTIVITY
SCANNER: Select noteworthy subject lines
Musician’s Friend, 7/2 — Save On American-Made and
Retro-Inspired Gear
Northern Tool, 7/2 — 4th Of July Sale - Save On Products
Made In The USA
Cooking.com, 7/2 — Fourth of July Dessert Recipes: From
Cherry Pie to Classic Chocolate
Norm Thompson, 7/2 — Ssss-Bang-Boom! Savings to Celebrate!
J. Jill, 7/2 — Star-spangled savings! Up to 75% off + free
shipping.
Blue Nile, 7/2 — Plan Your Summer Proposal with the Perfect
Ring
Brookstone, 7/2 — POOL CLOSEOUT... deck out your pool and
save
_____________________
BROWSE...
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