Cross-Channel Marketing Report
2012 from Econsultancy, in association with Responsys, is a
comprehensive analysis of the use of online and offline marketing channels,
integration of display advertising, and use of mobile for marketing. Download.
The Retail Email Blog monitors the email marketing
campaigns of more than 100 top online retailers. Here are highlights from my
inbox this morning:
Sportsman’s Guide,
7/24 — Your Free Shipping Coupon Expires Today! Top Sellers from The Guide
The Sportsman’s Guide has redesigned their email template,
with most of the improvements coming in the header and footer areas. For years,
they’ve had the simplest template among the retailers I track, so the updates
add some much needed polish. They created a new header that really anchors the
email and it includes links to their pages on Facebook, Twitter and YouTube.
The Sportsman’s Guide has also added a navigation bar, which are used by nearly
every major retailer. Their product grid is only slightly different, with the
product name now positioned over the product image. But the footer contains big
changes, with them adding a recovery module and using tables with background
colors to give the footer more structure, which makes it easier to find things.
Here’s the new design (left) and the previous design from a
July 22 email:
Backcountry.com, 7/24
— Free Shipping on All Kayak or Stand-Up Paddle Boards Now
The color wheel-inspired dial-a-boat graphic in this email
is very eye-catching and sets up the dial image on the landing
page.
SUBJECTIVITY
SCANNER: Select noteworthy subject lines
Blair, 7/24 — Merry Christmas in July! Our gift: free
shipping.
Linens-N-Things, 7/24 — Christmas in July Deals | Up to 60%
Off
Buy.com, 7/24 — Back to School 101
Cooking.com, 7/24 — Be the First to Own These New Colors
from Cuisinart
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