Email activity and seasonal trends during the past
week:
The Retail Email Index: The top
online retailers sent each of their subscribers 3.6 promotional emails on
average during the week ending July 21, 2012. That’s up 5% week-over-week, down
3% from where it was four weeks ago, and up 12% year-over-year.
The Retail Email Participation
Rate: Wednesday and Friday were the most popular days to send
retail emails last week.
The Retail Email Seasonality Meter:
The back-to-school season continues to build toward a crescendo in mid August.
Selling Seasons on the Horizon:
Back-to-school (June-September): 2011
Season Finale
Labor Day (Sept. 3): 2011
Season Finale
Breast Cancer Awareness Month (October): 2011
Season Finale
Columbus Day (Oct 8): 2011
Season Finale
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