The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
J. Jill, 8/14 — Today only! 40% off wear-now styles.
Trying to appeal to mothers with kids on their way back to school, J. Jill presents some product promotions in the form of a multiple-choice quiz question. It’s fun and different—and presented on a white ribbon like subscribers have won a prize. To amp up the messaging that it’s a one-day sale, J. Jill adds a “Flash Sale” icon next to their logo. That’s a new tactic for them. It was certainly the first thing that caught my eye.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Brookstone, 8/15 — Save 30% on 3 or more outdoor furniture covers
Ralph Lauren, 8/15 — Fall 2012 New Arrivals + Free Shipping
Eddie Bauer, 8/15 — New Women's Henleys. New Styles. New Patterns. New Colors.
J. Crew, 8/15 — Introducing the underwear collection
Orvis, 8/15 — If you're only taking one jacket, this is the one.
Bass Pro Shop, 8/15 — Enter for a chance to win a fishing trip with Kevin VanDam + Free Shipping on orders of $75 or more
Omaha Steaks, 8/15 — Free Shipping - No minimum!