Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending Aug. 10, 2012. That’s down 5% week-over-week, up 4% from where it was four weeks ago, and up 19% year-over-year.
The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: The back-to-school season is at its peak now and will stay around this level for another week before starting to fade. Last week we had our first reference to Halloween. The Halloween season won’t really start to rev up until the second half of September.
Selling Seasons on the Horizon:
Back-to-school (June-September): 2011 Season Finale
Labor Day (Sept. 3): 2011 Season Finale
Breast Cancer Awareness Month (October): 2011 Season Finale
Columbus Day (Oct 8): 2011 Season Finale
Halloween (Oct. 31): 2011 Season Finale