Tuesday, September 25, 2012

AM Inbox: Holiday season off to fastest start

>>Register today for the Roadmap to the Holiday Season webinar tomorrow at 1pm ET/10am PT.  

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Kmart, 9/23 — Online Only: Up to 25% off Disney Jr. Toys
Kmart is pushing their layaway service to lock in some early holiday purchases by running a sweepstakes where they pay off someone’s layaway in every store every week. This is just one of many instances of retailers using early holiday messaging to get an edge on competitors. In fact, 25% of major online retailers have already mentioned the holiday season in at least one email so far since July. That’s by far the fastest start recorded in the past 6 years. For instance, last year at this point only 17% of retailers had mentioned the holiday season.

Sept. 23, 2012 Kmart email

Bluefly, 9/22 — Truly Unbeatable: Final Clearance, Fall Markdowns, $50 Off AND a Chance to Win $300
There’s lots of Twitter chatter around events like the Emmys. Bluefly joins the #Emmy conversation and offers up the chance to win a $300 shopping spree.

Sept. 22, 2012 Bluefly email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Walgreens, 9/22 — Arm Yourself With a Flu Shot to Stay Well During Flu Season
Lands’ End, 9/22 — Sh-sh-shivering? S-s-save 20% on warm c-c-coats!
Avon, 9/22 — Your Exclusive Christmas Sneak Preview!
Ross-Simons, 9/24 — 30% Off! First Look: Holiday Preview
Sony, 9/24 — Can't-Miss Holiday Bliss | Get the 2012 Holiday Catalog: Deals for the Season, Plus More
Wayfair, 9/24 — Season's eatings: Up to 45% OFF kitchen carts and islands plus turn up the heat on fall cooking basics.
Disney Store, 9/24 — What a Treat! Halloween Costumes Now 25% Off
Oriental Trading, 9/21 — Our largest selection of costumes EVER + save up to $10
Fingerhut, 9/24 — Fingerhut: FREE Shipping on Our HALLOWEEN SHOP Products!
Nordstrom 9/21 — Fall's Top Accessory Trends Revealed
Saks 9/21 — The world's first LOUIS VUITTON shoe boutique: Now at Saks New York
J. Jill, 9/22 — Tried & True jeans are back! Read why J.Jill shoppers love them so much!
Staples, 9/21 — The new Kindle Fire! Plus 12 coupons end tomorrow.
JCPenney, 9/21 — Next Step: Corner Office
_____________________

No comments: