The Retail Email Blog monitors the email marketing
campaigns of more than 100 top online retailers. Here are highlights from my
inbox this morning:
Disney Store, 10/8 — Introducing
Our Whole New Site!
Disney Store has relaunched the website and tweaked their
email template. Unlike some website relaunch emails that are bizarrely light on
details, Disney actually explains a few of the ways that the site is new and
improved—including mentioning their Pinterest pinboards for the first time in
an email. The email template changes are pretty minor. Their preheader text
changed position. The spray of fairy dust in their logo now sparkles thanks to
some animation. And they restyled their navigation bar links, reduced them to 7
from 9, and use some white space to cluster them—which is a novel tactic that
makes a lot of sense here.
Here’s the new design (left) and the previous design from an
Oct. 5 email:
Staples, 10/7 — 3
days of free shipping + Columbus Day savings!
Countdowns to Christmas are not uncommon, but on the landing
page for the banner in this email, Staples counts down to Black
Friday. I don’t recall ever seeing a retailer count down to Black Friday like
this—and I wonder if this tactic is actually counterproductive to ringing up
early holiday sales and in particular Black November sales, because it
encourages customer to wait for Black Friday. I’m sure they were trying to
bring the urgency of a Christmas countdown forward, but I think counting down
to Black Friday has the opposite effect. I’ll be curious to see if any other
retailers adopt this tactic.
SUBJECTIVITY
SCANNER: Select noteworthy subject lines
Blair, 10/8 — You're on course for extra 25% savings.
J. Jill, 10/5 — Sale, sale away with 30% off & free
shipping.
Bluefly, 10/5 — Discover a New World of Savings
Kmart, 10/7 — Discover savings at our Columbus Day Sale:
Extra 5-10% OFF
Newegg, 10/8 — Here’s to Columbus! You Get 24 HOURS to
SNATCH These 12 Deals.
Avon, 10/8 — Ahoy! FREE SHIPPING Has Landed
Dick’s Sporting Goods, 10/8 — Today Only – Take 14.92% Off
Your Online Purchase!
Bluefly, 10/8 — These Savings are Almost History (+ deeper
markdowns taken!)
Musician’s Friend, 10/8 — Check Out Our Halloween and
Columbus Day Savings
NFLshop, 10/5 — Kids' Giants Halloween Costumes - Shop Early
for Best Selection!
Kmart, 10/5 — Orange & Black Halloween Sale: 50% OFF all
costumes
Walmart, 10/6 — The year’s hottest Halloween costumes start
at just $9.88!
NFLshop, 10/7 — 2012 Giants Breast Cancer Awareness Gear -
Get Your Pink On!
ShopNBC, 10/6 — Fall's must-have fashion trends
Home Depot, 10/5 — It's Here! Free Fall Style Guide - Get
Yours Today!
Abercrombie & Fitch, 10/7 — Get ready for Fall with the
A&F Privileged Prep Collection!
Nordstrom, 10/5 — Cashmere for Fall: Everyone Deserves a
Dose of Luxury
Crate & Barrel, 10/8 — Talk of the table + 25% off
Custom Upholstery Event ends today.
Wayfair, 10/8 — Is your table set? Up to 35% OFF dining sets
for a limited time only.
Bass Pro Shops, 10/7 — 2012 Christmas Catalog + Free
Shipping
Saks Fifth Avenue, 10/8 — Holiday Inspiration: The World of
Ralph Lauren
Hallmark, 10/5 — Shop this weekend at Keepsake Ornament
Debut
Toys “R” Us, 10/5 — Introducing Our Price Match Guarantee!
Neiman Marcus, 10/6 — Exclusive texts with special offers!
Get nmbuzz
_____________________
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