The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Disney Store, 10/8 — Introducing Our Whole New Site!
Disney Store has relaunched the website and tweaked their email template. Unlike some website relaunch emails that are bizarrely light on details, Disney actually explains a few of the ways that the site is new and improved—including mentioning their Pinterest pinboards for the first time in an email. The email template changes are pretty minor. Their preheader text changed position. The spray of fairy dust in their logo now sparkles thanks to some animation. And they restyled their navigation bar links, reduced them to 7 from 9, and use some white space to cluster them—which is a novel tactic that makes a lot of sense here.
Here’s the new design (left) and the previous design from an Oct. 5 email:
Staples, 10/7 — 3 days of free shipping + Columbus Day savings!
Countdowns to Christmas are not uncommon, but on the landing page for the banner in this email, Staples counts down to Black Friday. I don’t recall ever seeing a retailer count down to Black Friday like this—and I wonder if this tactic is actually counterproductive to ringing up early holiday sales and in particular Black November sales, because it encourages customer to wait for Black Friday. I’m sure they were trying to bring the urgency of a Christmas countdown forward, but I think counting down to Black Friday has the opposite effect. I’ll be curious to see if any other retailers adopt this tactic.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Blair, 10/8 — You're on course for extra 25% savings.
J. Jill, 10/5 — Sale, sale away with 30% off & free shipping.
Bluefly, 10/5 — Discover a New World of Savings
Kmart, 10/7 — Discover savings at our Columbus Day Sale: Extra 5-10% OFF
Newegg, 10/8 — Here’s to Columbus! You Get 24 HOURS to SNATCH These 12 Deals.
Avon, 10/8 — Ahoy! FREE SHIPPING Has Landed
Dick’s Sporting Goods, 10/8 — Today Only – Take 14.92% Off Your Online Purchase!
Bluefly, 10/8 — These Savings are Almost History (+ deeper markdowns taken!)
Musician’s Friend, 10/8 — Check Out Our Halloween and Columbus Day Savings
NFLshop, 10/5 — Kids' Giants Halloween Costumes - Shop Early for Best Selection!
Kmart, 10/5 — Orange & Black Halloween Sale: 50% OFF all costumes
Walmart, 10/6 — The year’s hottest Halloween costumes start at just $9.88!
NFLshop, 10/7 — 2012 Giants Breast Cancer Awareness Gear - Get Your Pink On!
ShopNBC, 10/6 — Fall's must-have fashion trends
Home Depot, 10/5 — It's Here! Free Fall Style Guide - Get Yours Today!
Abercrombie & Fitch, 10/7 — Get ready for Fall with the A&F Privileged Prep Collection!
Nordstrom, 10/5 — Cashmere for Fall: Everyone Deserves a Dose of Luxury
Crate & Barrel, 10/8 — Talk of the table + 25% off Custom Upholstery Event ends today.
Wayfair, 10/8 — Is your table set? Up to 35% OFF dining sets for a limited time only.
Bass Pro Shops, 10/7 — 2012 Christmas Catalog + Free Shipping
Saks Fifth Avenue, 10/8 — Holiday Inspiration: The World of Ralph Lauren
Hallmark, 10/5 — Shop this weekend at Keepsake Ornament Debut
Toys “R” Us, 10/5 — Introducing Our Price Match Guarantee!
Neiman Marcus, 10/6 — Exclusive texts with special offers! Get nmbuzz